Search.
Book.
Smile.

Brush takes the pain out of booking appointments. Whether you're looking for a check-up, a hygiene session or urgent care, here's how it works.

Find an appointment → I'm a dentist →

Search.

Pop in your location, the treatment you need and how far you're able to travel. Brush shows you real-time availability at dental practices near you. You can also filter by price, so there are no surprises.

Book.

Found the right appointment? Book it in seconds, from your phone or computer. You'll get instant confirmation, and the dental practice will call before you arrive.

It's that easy.

We connect directly with dental practice management systems, so the availability you see is genuine and up to date.

No ringing round. No guesswork. Just search, book and smile.

Find an appointment →

Our story

It started with a toothache.

In 2023, the nine-year-old niece of one of our founders woke up with tooth pain. She was staying with her aunt and uncle for the summer — a long way from her usual dentist. What followed was hours on the phone, ringing round in search of a dentist who'd see her. Practice after practice was fully booked, or not taking new patients. Eventually a last-minute cancellation came through, but it meant a long drive just to get a young girl out of pain.

That experience sparked an idea: why not connect people who need dental care with the last-minute slots that already exist?

We looked into the world of dentistry and found some scary numbers. Up to 97% of people trying to register as a new NHS patient can't get an appointment. Over a quarter of UK adults struggle with long waits, fully booked practices or endless calls — even when they're in real discomfort.

We believe finding a dentist shouldn't need a lucky break. It should be quick, simple and stress-free.

That's why we're building the UK's first dental marketplace: one place to search, compare and book across thousands of practices. Because everyone deserves to find a dentist. Fast.

Brush for dentists

Empty chairs cost money. Missed calls cost patients.

Running a practice means juggling clinical care, admin, staffing and marketing. The last thing you need is another system that creates more work. Brush slots into your existing setup with minimal fuss — connecting directly to your practice management software, starting with Dentally.

Fill your gaps

Last-minute cancellations and no-shows are unavoidable. Brush turns those empty slots into bookable appointments, visible to thousands of patients actively searching in your area.

Reach new patients

Brush puts your practice in front of people ready to book this minute — a new-patient growth engine that works alongside your existing marketing.

Keep it simple

No complex onboarding or steep learning curve. We handle the technical setup. Patients book through Brush, the appointment lands in your diary — you just confirm.

Brush is free to join, with a 20% commission on completed bookings. No long contracts, no hidden fees.

Get in touch →

FAQs

Good questions.

How does Brush work?

Brush connects patients with available dental appointments instantly through a real-time booking platform. No pre-registration needed — just search by location and treatment type (emergency, general or cosmetic), and book in seconds.

Why was Brush created?

Inspired by a nine-year-old's toothache ordeal, Brush was born to eliminate the stress of endless phone calls and long waits, making dental care quick, fair and accessible.

Where can I use Brush?

The pilot launches in Cheltenham and Surrey, across multiple locations.

What types of appointments can I book?

Emergency, general/check-up, or cosmetic appointments. The platform rebooks cancelled slots in real time to minimise waits.

Is Brush available for NHS patients?

Yes — Brush supports both private and NHS patients, subject to availability.

Do I need to register to use Brush?

No — instant booking without pre-registration, as easy as booking a haircut or a restaurant table.

How much does it cost to use Brush?

It's free for patients. Practices pay a subscription and a fee per booking.

How does Brush benefit dental practices?

Brush reduces administrative burden, rebooks cancelled slots, and aims to boost practice revenue by 5–10%.

How can my practice join?

Contact us at join@trybrush.com to set up a call.

Ready when you are.

Finding a dentist should be quick, simple and stress-free.

Find an appointment → Read FAQs →

Search.Book.Smile.